That’s the trend nowadays. Salesforce says that 67% of marketing leaders use a…

10 Reasons to Use Marketing Automation

Target Keywords- Marketing automation service, Marketing Automation, Marketing automation consultancy

Marketing automation is a cost-effective solution that allows you to save a lot of time. It empowers you to invest time in your other critical/essential projects. It helps you bog off the burden of manual marketing. Managing marketing tasks and communication becomes uncomplicated with marketing automation services.

Marketing automation software and tools help you as a business in nurturing your leads. It enables you to generate and convert more and more leads. The use of software reinforces the catering of relevant content to the target audience.

To have a better understanding of marketing automation, below are the ten reasons why you should consider going through that-

1- Better awareness and engagement

The role of marketing is to spread awareness about a product or service. Marketing automation consultancy backs you in this task by fostering the delivery of considerable and better content to a big chunk of the population. These days, there are ample numbers of tools that allow you to cater and analyze your marketing from a single roof.

We can automate services now instead of doing it manually. Marketing automation lets us invest time in the research and development process of creating a new campaign. The automation tools help you have better awareness and engagement by giving you the time window to pitch yourself to more and more people.

2- Regain lost customers

As a business, you can cut down on the churning rate by investing in marketing automation consultancy. The percentage of churn rate keeps fluctuating, but you need not worry about that if you use marketing automation in your firm. People leave, but you can always earn them back by preparing a separate email list to send personalized content. Start sending emails to lost customers only after one month of their cancellation.

The organizations often try to gain back the lost customers by offering them discounts on services. If the discount policy does not work for you, you can send them a survey email to find out what made them cancel their contract with your company. The survey can even include questions about what the new company they are associated with and the offerings they are providing.

3- Easier cross-channel campaigns

Marketing automation consultancy helps you engage with your potential customers on every platform. You can run campaigns on your website and platforms that your customers use. The cross-channel campaign would not be possible if you do not have marketing automation.

Running campaigns on different platforms allows you to showcase your product and services at regular intervals to your clients. Cross-channel campaigning keeps you in your customer’s eyes and minds always.

4- Generation and Scoring of Leads

You require a lead to run a campaign. No leads or less database means no campaign. Marketing automation helps you in generating and scoring leads. Lead scoring is giving points to leads, the more the engagement, the more the score. The points depend on the click-through and click-to-open rates of an email and your website.

Marketing automation consultancy helps you generate leads with the help of CTAs, chatbots, surveys, and forms. The role of all these is to appeal to the reader to book their demo session or go through your website. Through forms and CTAs, you get the required personal information from the visitor or email recipient, which you can use later for conversion.

5- Less social media usage

Before marketing automation came into existence, marketing teams had to spend hours and hours on social media to post stuff. It required a lot of hard work as things were manual. Each post on different platforms took extra time and effort from the employee.

But with the coming of marketing automation, you can post social media posts or campaigns with just a click. Your employees can schedule posts for one week in a go. With marketing automation, you can post content on various accounts with just a click, and this saves you a lot of time.

6- Better return on investment

Marketing automation consultancy has the calibre to provide you with good ROI in less time. Companies start experiencing and observing righteous revenue generation within a year of marketing automation. The success rate of both the campaign and the company is higher in the case of businesses with automated marketing. If you go ahead and subscribe to marketing automation services, you will see that your conversion rates are better than before.

A better and higher conversion rate means a better return on investment. If you have automation in marketing, all you have to do is review the campaigns from time to time after the launch to rectify mistakes or work on feedback. Otherwise, you don’t have to work on the campaign, and it will still generate revenue for you.

7- Alignment of sales and marketing teams

More often than usual, you are not able to perform well because you lack coordination in your sales and marketing team. Miscommunication can also be another reason for this, so to perform well and do good in business, align both teams.

Marketing automation is yet again helpful in alignment as it equips you with a platform where you can store in a single place. Both teams can access that data and work efficiently. It ensures that the two teams are on the same page and are working towards attaining the same goal.

8- Decreased churn rate and increased customer retention

One of the reasons that you generate less ROI could be a high churn rate. You can work on reducing churn rate by ensuring that you don’t end up sending sales emails or campaigns to your already existing customers, and this is possible only when you have marketing automation software.

You can send information about new updates or services rather than sending sales emails. When you send emails containing information about a new feature or update, it increases your chances of upselling a product or service. With this strategy, your existing customer will not replace you or go to another consultancy.

9- Enhance and automate more than email

Marketing automation makes your email marketing game stronger. It helps you curate compelling and personalized emails for your potential customers. Marketing automation consultancy analyses your lead’s demographics and caters/delivers email campaigns accordingly. They send emails that are of your client’s interest and requirements.

No doubt automation is beneficial for email marketing but is not limited to just email marketing. It is helpful in various other tasks like lead generation and nurturance, social media marketing, etc. Marketing automation makes tedious tasks less tedious and efficient with less effort.

10- Asset for Team Members

Marketing automation services are there to complement your team members and not to replace them. No matter what AI or technology is capable of doing, nothing in the world can replace a human and human mind.

Automation supports your team by simplifying the tasks and saving their time from hours of posting and analyzing. Marketing automation offers you an ample amount of time to focus and work on curating new projects and strategies.

If all the above pointers/reasons resonate with you, then go ahead and get your business automated today.